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Spammers Permitted To Send Unsolicited Bluetooth Messages In The U.K.

October 10, 2007

In the U.K., the Information Commissioner’s Office evaluated its rules and determined that Bluetooth was not currently covered with its anti-spam laws. This means that spammers could very easily send unsolicited messages to mobile phones there. Many have speculated that the ICO will simply rewrite the rules, but it doesn’t seem like it’s going to be much of a priority.

What’s a spammer going to do? Drive around with a Bluetooth station spamming one person at a time? Since Bluetooth isn’t really a protocol with mass deliverability, it’s doubtful that many spammers will find the ‘Bluetooth cell phones spam’ option worthwhile. I think they’ll stick to the illegal methods. ;)

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