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Why Did Disney Fail In The Cell Phone Market?

November 17, 2007

The Disney idea for cell phones seemed possible enough. Wouldn’t kids love to have cell phones from Disney? It seems very curious and shows just how competitive the market is. If any of you are thinking about starting a service anytime soon I would probably choose another area.

The main reason they failed is that they were in way over their heads. Disney had no idea how competitive it was going to be and that’s why they got their heads handed to them on a plate. They would have been a lot smarter to partner with a company that knew what was going down.

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Written by admin · Filed Under Phone Tips 

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